Baseball Toaster: The Griddle : The 2007 Boston Red Sox presented by ...

Rank	Team	W	L	PCT	Division
1	Chicago Cubs	69	46	.6	C1
2	Philadelphia	62	51	.549	E1
3	Arizona	59	55	.518	W1
4	Milwaukee	64	51	.557	C2
5	St. Louis	64	52	.552	C3
6	Florida	60	54	.526	E2
7	New York Mets	59	54	.522	E3
8	Los Angeles Dodgers	56	57	.496	W2
9	Houston	54	59	.478	C4
10T	Pittsburgh	52	62	.456	C5
10T	Atlanta	52	62	.456	E4
12T	Colorado	52	63	.452	W3
12T	Cincinnati	52	63	.452	C6
14	San Francisco	48	65	.425	W4
15	San Diego	44	70	.386	W5
16	Washington	42	71	.372	E5

American League

Rank	Team	W	L	PCT	Division
1	Los Angeles Angels	71	43	.623	W1
2	Tampa Bay	68	45	.602	E1
3	Chicago White Sox	63	49	.563	C1
4	Boston	66	49	.574	E2
5	Minnesota	63	51	.553	C2
6	New York Yankees	62	52	.544	E3
7	Texas	60	55	.522	W2
8	Toronto	58	56	.509	E4
9	Detroit	55	58	.487	C3
10	Baltimore	54	59	.478	E5
11	Oakland	53	60	.469	W3
12	Kansas City	53	62	.461	C4
13	Cleveland	49	64	.434	C5
14	Seattle	44	70	.386	W4

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The 2007 Boston Red Sox presented by ...

2006-09-29 09:30

by Bob Timmermann

Scott Van Voorhis of the Boston Herald reports that the Red Sox may sell the naming rights to their 2007 season.

The 2000 San Diego Padres season was sponsored by the Sycuan tribe. The 2005 Chicago Bears season was "presented by" Bank One (which is now Chase).

It's a good thing the Red Sox are looking for alternative revenue streams because there's a good chance that if people don't get behind that team, it may have to fold. I heard that Red Sox owner John Henry actually had to get his lunch from a Subway yesterday and that was only because he had a 2 for 1 coupon.

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Comments

2006-09-29 09:53:35

1. mehmattski

Vegas puts the over/under of "advertising on baseball jerseys" at the 2010 season. Take the under.

2006-09-29 09:54:32

2. Shaun P

The sick thing is, I'm sure half the big companies in NE are falling all over themselves to get in on this.

Can't blame them for trying to maximize their revenue streams but geez - what's next? "Order your Red Sox tickets presented by Staples - that was easy!"

BTW, the team certainly needs to trade Manny now and save on some of his huge salary. No way they can afford to pay him.

2006-09-29 10:14:48

3. DXMachina

Wow, as if I didn't already have enough reasons to despise the Sox. I have to admit, though, I'd love to see it be one of the casinos. It'd add just the proper touch of class to the organization.

Although the article notes that the Padres have already done this, which is something I hadn't heard before.

2006-09-29 10:19:58

4. Bob Timmermann

Note the similar names in the 2000 Padres front office and todays' front office for the Red Sox.

2006-09-29 10:27:37

5. dianagramr

Given the recent hubbub surrounding the naming of the football Cardinals new stadium, I think the Diamondbacks 2007 season should be presented by the "Pink Taco"

2006-09-29 10:42:51

6. Nagman

I've always wondered... remember way back when Mays and Mantle got into trouble with MLB for signing a deal to represent Bally's casino?

And now the Padres season can be sponsored by a casino? (okay, maybe it's officially the Sycuan tribe, but everybody knows that it's an advertisment for their casino)

2006-09-29 10:57:16

7. Bob Timmermann

Indian casinos buy a lot of ad time on Twins and Brewers broadcasts.

2006-09-29 11:17:32

8. DXMachina

4 Yeah, that's why they brought it up in the article. Still, you have to wonder how effective the whole thing is. The fact that the Providence Civic Center is now the Dunkin Donuts Center didn't make me more aware of the yummy treats available at my neighborhood Dunkies... You know, those mouth-watering donuts, flavorful muffins, and terrific coffee...

Okay, bad example.

2006-09-29 12:10:40

9. Shaun P

8 I've always wondered about how effective these marketing/advertising things are. You would think companies wouldn't pony up so much cash if it didn't give them a good ROI - but there's an assumption in there, isn't there?

7 The Foxwoods' jingle is permanently implanted in my head from years of hearing it during Yankee radio broadcasts.

" . . . for the wonder . . of it all!"

2006-09-29 12:46:51

10. rbj

Finally, the Red Sox will be able to compete with the Yankees, instead of bemoaning the fact that they only have the second highest payroll in baseball.

Maybe Waste Management can be the sponsor.

2006-09-29 13:10:50

11. joejoejoe

I'm in favor of these sponsorship deals for basketball and football and baseball. Soccer already has them and they help fund uninterrupted game broadcasting. The idea of a 'TV timeout' is ridiculous and disrupts the flow of actually attending a game. How much time does baseball spend in commercial in a 3 hr game? Too much.

I watch a lot of baseball (mostly Yankee games) and I haven't seen Mariano Rivera trot in from the bullpen in one TV broadcast this year. That's one of the best moments if you see a game live. If having sponsorships allows the broadcasts to be more fluid and show some of the details like infield practice or stay with the game I'm for it. If it's just one more money grab I'm against it.

As Tivo becomes more popular you will see fewer ads and more sponsorship in game. That's a plus as far as I'm concerned. I don't mind 'Rheingold blasts' as much as I mind coming back from commercial and seeing a pitch in mid flight. Baseball broadcasts with too many commericial cuts ruin the viewing experience IMHO.

2006-09-29 13:10:56

12. DXMachina

Maybe the YES Network can buy the naming rights.

2006-09-29 13:43:31

13. blue22

12 - Wasn't the Fleet Center in Boston going to be named Derek Jeter Center for one day a few years back?

They auctioned off one-day naming rights, and a bunch of Yankee fans had the winning bid. Someone intervened though.

2006-09-29 13:46:18

14. blue22

Ah, Google...

from wikipedia:
"During the search for a long-term naming rights deal, Delaware North Companies auctioned daily naming rights on internet auction site eBay. The price for one day of naming rights averaged $3,000 (US). From February 10 to March 13, 2005, the arena had a different name almost every day (a legitimate offer to have the arena named Derek Jeter Center in honor of the Yankees shortstop in the heart of Red Sox Nation as a joke for a day was nixed, but the arena was known for two days as Yankees Suck Center). "

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