During my daily check of the news, of the Fashion2Fibre.com website for the latest industry news. I saw this story about adidas signing a deal with the Yomiuri Giants to wear their stuff.
This part grabbed me:
adidas is a name that stands for competence in all sectors of sport around the globe.
That's all? Competence? That has to be the most understated press release ever.
Perhaps we could have other descriptions of companies:
"Microsoft: We make computer software all over the world that works pretty well most of the time"
"Sony: We have electronics that look sort of cool."
"Toyota: Doesn't everybody own one of our cars?"
Competent.
My eyes welled with tears of joy when I read that.
Well, it was from the boys in marketing from Microsoft. Can't make the company look too bad!
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