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Competent, just competent
2006-06-01 10:48
by Bob Timmermann

During my daily check of the news, of the website for the latest industry news. I saw this story about adidas signing a deal with the Yomiuri Giants to wear their stuff.

This part grabbed me:

adidas is a name that stands for competence in all sectors of sport around the globe.

That's all? Competence? That has to be the most understated press release ever.

Perhaps we could have other descriptions of companies:

"Microsoft: We make computer software all over the world that works pretty well most of the time"
"Sony: We have electronics that look sort of cool."
"Toyota: Doesn't everybody own one of our cars?"

2006-06-01 11:27:40
1.   Humma Kavula
McDonalds: I'm lovin' its... convenience.
2006-06-01 11:34:29
2.   DXMachina
Is it possible that claiming competence is more impressive to the Japanese market than it would be here?
2006-06-01 11:38:29
3.   Bob Timmermann
Or maybe they are just appealling to civil servants in the U.S. In my last job evaluation, I got the highest ranking possible:


My eyes welled with tears of joy when I read that.

2006-06-01 12:18:43
4.   dianagramr
"The 2006 San Diego Padres: Competence personified!"
2006-06-01 13:13:49
5.   Linkmeister
Or the converse (hah! Pun!): The Bush Administration -- making competence look desirable.
2006-06-01 13:46:16
6.   For The Turnstiles
Wouldn't your proposed Microsoft slogan be false advertising?
2006-06-01 15:57:10
7.   Bob Timmermann

Well, it was from the boys in marketing from Microsoft. Can't make the company look too bad!

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