Baseball Toaster The Griddle
A place where a man can slow down to a walk and live his life full measure, but he has to keep his watch on Pacific Time.
Frozen Toast
Google Search
The Griddle

02  01 

12  11  10  09  08  07 
06  05  04  03  02  01 

12  11  10  09  08  07 
06  05  04  03  02  01 

12  11  10  09  08  07 
06  05  04  03  02  01 

12  10  07 
06  05  04  03 
Suggestions, comments, ring the catcher's interference alarm?

Email me at

The stuff I keep track of
Random Game Callbacks

Select a date:

Personal favorites that I wrote
Thou shalt taketh me out of the ball game
2006-06-02 08:05
by Bob Timmermann

The New York Times' Warren St. John writes about the popularity of Faith Nights at minor league and now major league stadiums. Teams work with local churches to bring in large groups anad entertain them with Christian bands and Biblical character bobblheads. My John the Baptist bobblehead was a bit disappointing as when I got it home, it fell apart.

The main reason for the increase in this kind of promotion is simple: they draw crowds.

So far the promotions seem to be working where they count the most, at the box office. Attendance at Faith Nights organized by the Nashville Sounds, a Class AAA baseball team, are 59 percent higher than the team's average attendance.

The Steeldogs average around 5,200 fans; Faith Night last month brought in just under 6,200.

Glenn Yaeger, the general manager of the Sounds, said he knew of only one promotion that was more effective than Faith Night: fireworks. Not one to let an opportunity pass, Mr. Yaeger now caps off Faith Nights with a fireworks display.

"Teams are always looking for ways to put fannies in the seats," Mr. [Brent] High [a promoter of these events] said, "and this is just a creative way to reach a certain demographic of people."

This is not a Southern phenomenon either. The San Francisco Giants have "Fellowship Day" scheduled for July 15. Then again the Giants are having a "night" or "day" for just about every demographic possible. The Irish get two of them!

2006-06-02 08:59:52
1.   dianagramr
On a slight tangent, ESPN Magazine had an interesting article last month on former WWE wrestler Ted DiBiase. Ted apparently has found religion and is part of a group of wrestlers who perform in various venues, and then after the show, Ted preaches.

(I am serious)

2006-06-02 09:47:05
2.   Johnson
I'm sure there's a Salome joke in here, but I can't find anything nearly as subtle as yours, Bob.
2006-06-02 10:13:25
3.   das411
I actually saw the title of this post on the sidebar and immediately assumed Bob was tracking Cole Hamels' pitch count last night :)
2006-06-02 11:34:11
4.   Scott Long
Great John the Baptist Bobblehead joke!

I read the same article on Dibiase and had been planning on covering at our site in the future. It sounds like the most unintentionally funny thing since the movie "The Color of Night."

2006-06-02 11:46:41
5.   Bob Timmermann
There are only a limited number of John the Baptist jokes one can make.
2006-06-02 16:20:24
6.   Another Bob
Sure, attendance is up those nights, but I'm guessing beer sales take a dive. I'd be interested to know what the total gate/concessions receipts are compared to a normal game.
2006-06-02 16:24:09
7.   Bob Timmermann
They might not sell a lot of beer, but these aren't Seventh Day Adventists or Mormons attending, so beer will be consumed. And people still have to eat. And they still will buy souvenirs.

I would have to think that if the teams didn't like the promotions financially, they wouldn't have them.

Comment status: comments have been closed. Baseball Toaster is now out of business.