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The 2007 Boston Red Sox presented by ...
2006-09-29 09:30
by Bob Timmermann

Scott Van Voorhis of the Boston Herald reports that the Red Sox may sell the naming rights to their 2007 season.

The 2000 San Diego Padres season was sponsored by the Sycuan tribe. The 2005 Chicago Bears season was "presented by" Bank One (which is now Chase).

It's a good thing the Red Sox are looking for alternative revenue streams because there's a good chance that if people don't get behind that team, it may have to fold. I heard that Red Sox owner John Henry actually had to get his lunch from a Subway yesterday and that was only because he had a 2 for 1 coupon.

2006-09-29 09:53:35
1.   mehmattski
Vegas puts the over/under of "advertising on baseball jerseys" at the 2010 season. Take the under.
2006-09-29 09:54:32
2.   Shaun P
The sick thing is, I'm sure half the big companies in NE are falling all over themselves to get in on this.

Can't blame them for trying to maximize their revenue streams but geez - what's next? "Order your Red Sox tickets presented by Staples - that was easy!"

BTW, the team certainly needs to trade Manny now and save on some of his huge salary. No way they can afford to pay him.

2006-09-29 10:14:48
3.   DXMachina
Wow, as if I didn't already have enough reasons to despise the Sox. I have to admit, though, I'd love to see it be one of the casinos. It'd add just the proper touch of class to the organization.

Although the article notes that the Padres have already done this, which is something I hadn't heard before.

2006-09-29 10:19:58
4.   Bob Timmermann
Note the similar names in the 2000 Padres front office and todays' front office for the Red Sox.
2006-09-29 10:27:37
5.   dianagramr
Given the recent hubbub surrounding the naming of the football Cardinals new stadium, I think the Diamondbacks 2007 season should be presented by the "Pink Taco"
2006-09-29 10:42:51
6.   Nagman
I've always wondered... remember way back when Mays and Mantle got into trouble with MLB for signing a deal to represent Bally's casino?

And now the Padres season can be sponsored by a casino? (okay, maybe it's officially the Sycuan tribe, but everybody knows that it's an advertisment for their casino)

2006-09-29 10:57:16
7.   Bob Timmermann
Indian casinos buy a lot of ad time on Twins and Brewers broadcasts.
2006-09-29 11:17:32
8.   DXMachina
4 Yeah, that's why they brought it up in the article. Still, you have to wonder how effective the whole thing is. The fact that the Providence Civic Center is now the Dunkin Donuts Center didn't make me more aware of the yummy treats available at my neighborhood Dunkies... You know, those mouth-watering donuts, flavorful muffins, and terrific coffee...

Okay, bad example.

2006-09-29 12:10:40
9.   Shaun P
8 I've always wondered about how effective these marketing/advertising things are. You would think companies wouldn't pony up so much cash if it didn't give them a good ROI - but there's an assumption in there, isn't there?

7 The Foxwoods' jingle is permanently implanted in my head from years of hearing it during Yankee radio broadcasts.

" . . . for the wonder . . of it all!"

2006-09-29 12:46:51
10.   rbj
Finally, the Red Sox will be able to compete with the Yankees, instead of bemoaning the fact that they only have the second highest payroll in baseball.

Maybe Waste Management can be the sponsor.

2006-09-29 13:10:50
11.   joejoejoe
I'm in favor of these sponsorship deals for basketball and football and baseball. Soccer already has them and they help fund uninterrupted game broadcasting. The idea of a 'TV timeout' is ridiculous and disrupts the flow of actually attending a game. How much time does baseball spend in commercial in a 3 hr game? Too much.

I watch a lot of baseball (mostly Yankee games) and I haven't seen Mariano Rivera trot in from the bullpen in one TV broadcast this year. That's one of the best moments if you see a game live. If having sponsorships allows the broadcasts to be more fluid and show some of the details like infield practice or stay with the game I'm for it. If it's just one more money grab I'm against it.

As Tivo becomes more popular you will see fewer ads and more sponsorship in game. That's a plus as far as I'm concerned. I don't mind 'Rheingold blasts' as much as I mind coming back from commercial and seeing a pitch in mid flight. Baseball broadcasts with too many commericial cuts ruin the viewing experience IMHO.

2006-09-29 13:10:56
12.   DXMachina
Maybe the YES Network can buy the naming rights.
2006-09-29 13:43:31
13.   blue22
12 - Wasn't the Fleet Center in Boston going to be named Derek Jeter Center for one day a few years back?

They auctioned off one-day naming rights, and a bunch of Yankee fans had the winning bid. Someone intervened though.

2006-09-29 13:46:18
14.   blue22
Ah, Google...

from wikipedia:
"During the search for a long-term naming rights deal, Delaware North Companies auctioned daily naming rights on internet auction site eBay. The price for one day of naming rights averaged $3,000 (US). From February 10 to March 13, 2005, the arena had a different name almost every day (a legitimate offer to have the arena named Derek Jeter Center in honor of the Yankees shortstop in the heart of Red Sox Nation as a joke for a day was nixed, but the arena was known for two days as Yankees Suck Center). "

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